Apple event 2019: Everything announced at Apple’s big March presentation – AppleTV 4 Jailbreak (appletv4jailbreak.com)
CEO Tim Cook and a roster of big-name celebrities, including Steven Spielberg and Oprah Winfrey, announced the company’s much-anticipated entrance into the crowded video-streaming market at a press event Monday afternoon inside the underground Steve Jobs theater at its Cupertino, California, headquarters.
The company is producing its own lineup of films and TV shows that will be available via an updated version of the company’s TV app on Apple devices. It is working with a number of existing streaming services, such as HBO, Starz and Showtime, to flesh out what’s available there, in addition to its own streaming subscription. The company also announced its own mostly-digital credit card and a subscription magazine option for its news app.
Apple is launching a paid, ad-free video portal for its own original movies and TV shows called Apple TV+. The product will launch this fall, but Apple has not yet revealed a price for it or said exactly how many shows it will have at launch. It will probably live as its own channel within the existing Apple TV app.
The original programming and streaming subscription are just one part of Apple’s larger plan to get into streaming video. It pairs with Apple TV Channels, a storefront for other companies’ subscription video-streaming offerings.
Apple’s new shows include two docu-series from Oprah, a show called “See” about a world where everyone is blind after an apocalypse staring Jason Momoa and Alfre Woodard, and “The Morning Show” with Reese Witherspoon, Jennifer Aniston and Steve Carell (Full disclosure: CNN’s Brian Stelter is a consultant on “The Morning Show”). Other big names working on projects include Steven Spielberg, Kumail Nanjiani, J.J. Abrams, M. Night Shyamalan and Damien Chazelle.
The programs are all part of Apple’s first big foray into Hollywood. The company is reportedly spending $1 billion a year on its own content. Two years ago, Apple poached Sony executives Jamie Erlicht and Zack Van Amburg, and on Monday, it had them announce the streaming service on-stage.
Jennifer Aniston and Reese Witherspoon will star in a new Apple series
“The Apple platform allows me to do what I do in a whole new way,” said Oprah at the Apple event.
Apple is jumping into the streaming market at at time of ramped up competition and widespread saturation. Powerful media companies like Disney and WarnerMedia, CNN’s parent company, are launching streaming services later this year. NBCUniversal, another media titan, is debuting its streaming service next year.
These companies have the resources to bring in subscribers, as well as vast built-in vast content libraries. Apple, on the other hand, has the technical know-how and access to a massive audience of 1.4 billion people using its devices.
Apple TV Channels
https://www.cnn.com/2019/03/25/tech/apple-tv-channels-details/index.html
